In a chit chat with the hi-highlife prodigy, Obibini Takyi; highlighted the importance of hype in Ghana’s music industry and stated emphatically that even the current prestigious artists gain some of their mileage through the hype.
These unfolded upon questioning him about his thought on hype in Ghana’s music industry.
” Hype ” is forms part of a strategic promotion to gain attain of an audience to sell your music to them therefore I believe the hype is inevitable in the music industry but becomes bad as society sees it when the artist or his team do it in a way the goes against social conducts ” he added.
As to if he will use the ”hype” medium to promote a song of his; he said yes that’s if his team analysis won’t affect his brand or personality.
Stream his current music Apuutor ft Fameye below